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Uber Eats Live Refresh (2024)




Responsibilities:
concept development, art direction,
design, strategy, copy
In 2024, the Uber Global Brand team had the opportunity to refresh the art direction and identity for the exclusive in-stadium Uber Eats service, Uber Eats Live. The new refresh was based on the idea of saving time and skipping the lines at concession stands around events. We focused on showcasing large type, Uber’s journey motif and macro view images of delicious snacks to entice users to order from the app and encourage user engagement. 

Lead Designer: Isaac Ruiz 
Design Directors: Michael Schnepf
Creative Director: Brian Coonce