https://isaacruiz.info Isaac Ruiz Thu, 02 Feb 2023 02:14:15 +0000 https://isaacruiz.info en https://isaacruiz.info/Header Thu, 02 Feb 2023 02:14:12 +0000 Isaac Ruiz https://isaacruiz.info/Header Hi, I’m Isaac. A designer + visual storyteller with a focus on brand design and a bit of product.&nbsp; Currently creating in Los Angeles, CA. &nbsp;<img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/0f578c87c1957776b18cc7457d5100474b3cf08f9e01e0972f8f41e9cabbd0b4/ir_portfolio.png" data-mid="247985344" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/0f578c87c1957776b18cc7457d5100474b3cf08f9e01e0972f8f41e9cabbd0b4/ir_portfolio.png" /> ︎︎︎ &nbsp; Uber AI Identity (2024) <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cfcf311d36eaa5772cb7129f2c0a4d9512133d7f0b83486b43b15e8a640a17f3/Cover-2.jpg" data-mid="235850358" border="0" src="https://freight.cargo.site/w/1000/i/cfcf311d36eaa5772cb7129f2c0a4d9512133d7f0b83486b43b15e8a640a17f3/Cover-2.jpg" /> As Uber introduced an AI-powered chat to improve the rider support experience, the design teams developed a mini identity to bring it to life. Starting with the Design Systems team and expanded by Brand, the identity evolved into a future-facing system used across product and marketing. View Full Project (Confidential / DM for access) ︎︎︎ Uber Earner Identity (2024) <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/af626609f5ee426414456c2ad70967a45ec0a31c5d2c51b85c8d93d3ada82261/Cover.jpg" data-mid="235306125" border="0" src="https://freight.cargo.site/w/1000/i/af626609f5ee426414456c2ad70967a45ec0a31c5d2c51b85c8d93d3ada82261/Cover.jpg" /> Earner is the driving force behind Uber’s platform. With the new conceptual identity, it highlighted the people, opportunities, and support that power every ride and delivery. Coming Soon Uber Eats Live (2024) <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2024e82a15c5f8ec0ac4a4973251ba59786b029caaea7c86d06432e644703675/Cover.jpg" data-mid="235099353" border="0" src="https://freight.cargo.site/w/1000/i/2024e82a15c5f8ec0ac4a4973251ba59786b029caaea7c86d06432e644703675/Cover.jpg" /> A refreshed identity for Uber Eats Live, its exclusive in-stadium service. Centered on the idea of skipping lines and saving time, the new look features bold type, Uber’s journey motif, and mouthwatering close-ups of snacks to drive orders. View Full Project&nbsp; ︎︎︎ Nike Podium Design System Identity (2020-23) <img width="5460" height="3240" width_o="5460" height_o="3240" data-src="https://freight.cargo.site/t/original/i/a0f9b43e1ff3e9366c79eafb736d132206ed72988c530a9b93fd878da9ffd34f/Podium-3.2.png" data-mid="167513551" border="0" src="https://freight.cargo.site/w/1000/i/a0f9b43e1ff3e9366c79eafb736d132206ed72988c530a9b93fd878da9ffd34f/Podium-3.2.png" /> The Podium Design System branding was inspired by the ever-changing, dynamic nature of a digital design system. Taking inspiration from an algorithm, the brand language changes and evolves – creating new patterns and designs from the components, icons, typography and colors of the design system and the Nike brand. View Full Project&nbsp; ︎︎︎ Nike Podium DS Website (2022) <img width="5460" height="3240" width_o="5460" height_o="3240" data-src="https://freight.cargo.site/t/original/i/33be4796493856f567279ebbdeca3bc3cf8d2b3be83748767ca1d40731b809b7/Website-1.png" data-mid="167426959" border="0" src="https://freight.cargo.site/w/1000/i/33be4796493856f567279ebbdeca3bc3cf8d2b3be83748767ca1d40731b809b7/Website-1.png" /> The Podium Design System website was created in response to the rapidly growing community of users and contributors. The site was a North Star that introduced the design system to Nike and served as an onboarding resource where teams could learn about Podium’s ethos, inspiration, and find links to our guidelines and libraries. View Full Project&nbsp; ︎︎︎ Nike Podium Play Ethos (2021) <img width="3640" height="2160" width_o="3640" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f57151faddad70f75662b9a42c2cca16ccce314ff87e43d603cf417fdef2e365/Ethos-1.png" data-mid="167004814" border="0" src="https://freight.cargo.site/w/1000/i/f57151faddad70f75662b9a42c2cca16ccce314ff87e43d603cf417fdef2e365/Ethos-1.png" /> Podium didn’t have an ethos when it was created in 2020 – which meant that teams using the design system really didn’t know what it stood for or how it connected back to the spirit of Nike. So we set out to create an inspiring concept around the Spirit of Play to re-introduce Podium to the org and get users excited and engaged. View Full Project&nbsp; ︎︎︎ Nike x Superfriendly (2021) <img width="5460" height="3240" width_o="5460" height_o="3240" data-src="https://freight.cargo.site/t/original/i/e3ea5efe775697c167ebb7e8f98f78f7097e5c9117b48df32faa61a15541911b/Bodega-Thumbnail.png" data-mid="167324926" border="0" src="https://freight.cargo.site/w/1000/i/e3ea5efe775697c167ebb7e8f98f78f7097e5c9117b48df32faa61a15541911b/Bodega-Thumbnail.png" /> A collaboration between Nike and Superfriendly (a design system consultancy) the Bodega redesign was the result of Nike product designers and engineers across different teams coming together to research, synthesize, design and reimagine one of Nike’s oldest internal tools using the Podium Design System components and styles. View Full Project&nbsp; ︎︎︎ The HAY App (2025) <img width="5460" height="3240" width_o="5460" height_o="3240" data-src="https://freight.cargo.site/t/original/i/9c3cefb163f6e6db27d58cc306cce2ff1fc64db790066df660d4ab985102477a/HAY-Thumbnail.png" data-mid="167820678" border="0" src="https://freight.cargo.site/w/1000/i/9c3cefb163f6e6db27d58cc306cce2ff1fc64db790066df660d4ab985102477a/HAY-Thumbnail.png" /> HAY is one of the most creative, inspiring home and furniture design companies in the world. After closing down many of its U.S. stores, HAY needed a way to continue to connect with their customers. Our idea was to develop an app that would create a sense of community and reward customers through an exclusive Hay House membership. View Full Project (Work In Progress) ︎︎︎ https://isaacruiz.info/Footer Thu, 02 Feb 2023 02:14:15 +0000 Isaac Ruiz https://isaacruiz.info/Footer ©2026Los Angeles, CA